NEW PUBLIC PROGRAMS FOR SELLING IN ACTION ANNOUNCED

Hi everyone,

As you may notice as you read through my posts, I am not a shameless advertiser. Other than Third Core's Professional Selling Network , which is free anyhow (and I make no money from it - at least not directly), I do want to let my Toronto/GTA/Ontario-based readers know about an exciting program we are running. These programs are generally reserved for Third Core's enterprise clients. We are now offering access to Third Core's process on a limited public basis.

Here are the details:

Public Selling In Action Program

Program Overview

Selling in Action is an intensive, rewarding and immersive experience that will fundamentally and permanently change sales professionals’ approach to executive selling.

The program immerses sales professionals in a sales campaign with a real prospect company. Participants compete against one another to win business from the company, whilst receiving support, coaching and guidance to enable them to hone their capabilities.

Specifically, the program:

• Provides an environment in which sales skills required for access to, consultation with and commitment from executive decision makers may be applied.
• Provides sales professionals with continual feedback on their performance.
• Provides sales professionals with learning regarding the principles of selling strategically at executive levels.
• Provides sales professionals with a clear understanding of what is required to consistently apply their sales skills at this level.
• Provides sales professionals with clearly identified skill and competency gap profiles for self development.
• Provides all participants with access to feedback directly from real prospects and customers, allowing them to take direct responsibility for their development based on unfiltered opinions.

Benefits of the Program

Third Core’s acclaimed Selling In Action program has been used by some of the world’s most successful organizations to rapidly enhance the capability and productivity of their sales forces. When sales methodology alone has been exhausted as a route to enhance performance, Selling In Action provides a stretching, transformational experience that changes the game completely for strategic sales professionals.

To quote one of our clients:

“I have been in IT Sales now for over 20 years and worked for some of the largest IT companies in the world, including Compaq, HP, and EDS. During the last 20 years I have participated in many different sales training programs including Target Account Selling, Holden Power Base, Value Added Selling and IBM Large Account Marketing.

The Third Core program is by far the best program I have participated in. This is not a classroom setting. It is the most realistic sales exercise I have ever seen. The feedback from the executives, the time spent observing and coaching your team and the personal coaching you receive is invaluable.”

The focus of the program is on creating replicable and sustainable sales performance improvement. To quote another client:

“There was a 104% increase in the revenue per deal closed, and a 170% increase in total new revenues, versus the same period last year”.

Offering

Third Core will be offering two initial dates for the public version of Selling In Action – 21st/22nd May and 15th/16th July 2008. Location will be at Third Core's Toronto offices.

The price per participant is $1,000 per day

The minimum number of participants for each session is 8. The maximum program size is 12 participants.

Pricing details

The price of $2,000 per participant includes the following:

Full access to program pre-work;
Attendance at the two-day Selling In Action program at Third Core’s premises;
Facilitation of the program;
Engagement with real Canadian senior business executives;
Coaching throughout the program;
Fully documented competency-based feedback, delivered to participants’ managers;
90 days of access to videos of participants’ engagement with the customer for the program – for coaching purposes

Points of negotiation/variability

Any company that books 4 salespeople onto one of the public programs may send a sales manager, free of charge, to take part in the program. The manager will be personally involved in leading and guiding their sales people through the program, offering them a unique opportunity to be involved in accelerating results from the program. A full competency-based assessment will be produced to help the manager focus on their areas of strength and development.

Those companies wishing to discuss volumes of more than 4 sales people may benefit from a custom program. We will discuss this on an as-needed basis.

If you are interested and would like to register or require more information please contact us at sia.admin@thirdcore.com

So there is the sales pitch. Bottom line folks, if you are interested in this that's great. I have seen the value that is derived from participation in these programs - not only on the part of the participants but their managers and organizations. If you are not interested, that's OK too. Keep reading these posts, go to PSN and get what you can from all sources.

As always, have fun.

Cheers,

Steve